Tuesday, February 23, 2010

Something Out Of Ordinary

Not ordinary.
Inspired by the nature.

Painted on water.
Shaped by brush strokes.
Perfect combination of art and sport.

'arte Ebru(*), which means marbling art as the way the world knows, is the point of origin to the logo design. Applying paint on the water and then dragging a stick through it, we achieve to get the desired tulip [effect] that is a primary element in turkish fine arts -remember our official symbol. So- the new logo perfectly communicates basic three elements of our Turkish culture and tradition: soccer, hospitality and modern day Turkish lifestyle. The ribbons in different colours over the ball symbolize the mosaic structure of Turkey for visitors to discover!

Here's a clip about Turkey's candidacy, and official site:

Our road to the 2016 UEFA European Football Championship (commonly referred to EURO 2016) took important step forward with this candidacy logo at a special ceremony at the House of European Football in Nyon, Switzerland on Feb 15th. News in detail can be found here

The Committee will announce the host nation on 28th May 2010: Türkiye? Fransa? Italya?

Switching my mind on strategically analysis of this logo, the brand is the culture and branding has to be connected to culture. Forever.
Again, not new.

This is obvious, and we do not need to move away from:

"Study nature, love nature, stay close to nature.
It will never fail you."

by Frank Lloyd Wright

ps. l'arte Ebru(*), my hobby I'm passionate about. I will talk more about it and present my studies. Soon, maybe sooner. Stay tuned!

1 comment:

  1. I cross my fingers and toes for Turkey, Nihal! Good luck!
    I can't wait to hear more about l'arte Ebru. Maybe in your next post?